(06) Marvel Studios

Guardians Vol. 3

Brand
Marvel Studios · via The Walt Disney Studios Canada
Discipline
Digital design, video editing, social
Deliverables
Banners, pre-roll, social, national promotions
Year
2023
Guardians Vol. 3 key visual

Marvel Studios’ Guardians of the Galaxy Vol. 3 had to land in Canada across digital banners, pre-roll, social and national promotions.

The film has a look all its own: weathered, colourful and a little bit ’80s Miami Vice. The job was to carry that look from one asset to the next, at every size.

Guardians Vol. 3, campaign asset 1
Guardians Vol. 3, campaign asset 2
Guardians Vol. 3, campaign asset 1
Guardians Vol. 3, campaign asset 2

Weathered.Colourful.A littleMiami Vice.

Social content lives or dies on engagement. The GIFs went out on @marvelstudioscanada on Instagram.

  1. 01Adapted the U.S. campaign for Canada, replacing promotional images and repositioning titles and creative elements, from the CTA to the release date
  2. 02Held the film’s look from 970×250 billboards down to mobile units
  3. 03Designed partner placements, including Spotify and Samsung units
  4. 04Created social images and GIFs for Marvel Studios Canada
Guardians Vol. 3, campaign asset 1
Guardians Vol. 3, campaign asset 2