(01) Disney Canada

What’s On: April

Brand
Disney Canada · via The Walt Disney Studios Canada
Discipline
Digital design, out of home
Deliverables
Digital billboards
Year
2023
What’s On: April key visual

What’s On is Disney’s monthly recap of what’s new across its brands. For April, five very different titles had to share the same screens.

From Star Wars to a London rom-com, each title arrived with its own type, colour and mood, and all five had to work together at a size where nothing can be off.

What’s On: April, campaign asset 1
What’s On: April, campaign asset 2
What’s On: April, campaign asset 1
What’s On: April, campaign asset 2
What’s On: April, campaign asset 3

Five titles.One month.Every screen.

They ran on the screens above Toronto Eaton Centre, where a title gets a few seconds to land.

  1. 01Designed digital billboards for five titles across Disney’s brands
  2. 02Built one layout that held all five together
  3. 03Replaced promotional images where needed and refined title placement, because at this scale it has to be picture perfect

In the wild

What’s On: April, campaign asset 1
What’s On: April, campaign asset 2